The report tracks the latest industry trends and analyses their overall impact on the market. It also evaluates the market dynamics, which cover the key demand and price indicators, and studies the market on the basis of the SWOT and Porter's Five Forces models.
Report Metrics
Historical Year: 2016-2021
Base Year: 2021
Forecast Year: 2022-2027
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Baby wipes are pre-moistened and disposable pieces of fabric saturated with gentle cleaning ingredients. They are manufactured using nonwoven polyester, cotton, rayon, plastic resins, polyethylene, etc. Baby wipes are the easiest way to maintain hygiene among infants. Some commonly available varieties of baby wipes in the market are spun lace, composite, air-laid, needle punch, etc. Baby wipes are widely employed for removing dirt and preventing redness of the skin caused by allergies and rashes, leaving nourished, smooth and soft skin.
Note: Our analysts are continuously monitoring the influence of the COVID-19 pandemic on the market. This insightful information is included in the report to improve the efficiency, resilience and overall performance of businesses.
Global Baby Wipes Industry Trends and Drivers:
The increasing awareness among parents towards the importance of maintaining proper hygiene for their babies is primarily driving the baby wipes market across the globe. Furthermore, the elevating levels of urbanization, hectic lifestyles, and inflating purchasing power of individuals are propelling the demand for convenient products, such as baby wipes. Apart from this, the shifting consumer preferences from chemical-infused wipes that causes skin infections and irritations to eco-friendly, natural, safe, and biodegradable baby wipes are acting as significant growth-inducing factors. Additionally, the growing focus of manufacturers on using sustainable packaging solutions for baby wipes to minimize carbon footprints is providing a positive outlook to the global market. Moreover, the easy availability of baby wipes via e-commerce channels, along with the emerging trend of gifting unique and personalized items to newborns, is also contributing to the market growth. Apart from this, the extensive investments by the private players in advertising campaigns and social media promotional activities to improve the existing sales and expand the consumer base are projected to bolster the global baby wipes market across the globe over the forecasted period.
Browse complete report with tables of contents and list of figures & tables:
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Global Baby Wipes Market Segmentation:
The market is segmented on the basis of type, end-use, and region.
- Type
- End use
- Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape:
The report also provides insights on the competitive landscape of the global baby wipes with the leading players profiled in the report.
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